Longines China presents the 2021 novelties in Xishuangbanna
April 23, 2021
From 21-23 April 2021, Longines China presented the 2021 novelties to the press and the retailers during an event held in the beautiful city of Xishuangbanna, Shouthwest China. On this occasion, journalists were invited to dive deep into Longines’ universe during a two-day trip. The exhibition featured the brand’s elegant collections, from the HydroConquest to the Longines Legend Diver or La Grande Classique de Longines. An event perfectly in line with Longines motto “Elegance is An Attitude”, during which the press also had the occasion to discuss – via a digital meeting – the novelties with Matthias Breschan, Longines CEO.