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Longines launches its e-commerce platform in China


October 24, 2017

This fall, Longines launched its first e-commerce platform in China. Fully integrated to the brand’s official website, this corporate e-store aims at serving the customers in Mainland China.

Since its founding in 1832, Longines watchmakers enjoy an expertise steeped in tradition, elegance and performance. Today, as Longines unveils its official e-commerce platform in China, the Swiss watchmaker will extend its reach to the Chinese customers.

Longines has been running e-Commerce for years in the United States. Today, the opening of its first official e-commerce platform in China will help to provide services to a wider range of Chinese consumers. Longines will offer the same models and the same prices both online and offline in China. The brand will also provide several product options and detailed product information. The online information search has become an important step of the customer’s decision-making, and the e-commerce platform will also meet this new demand for comprehensive and authoritative product information.

The Longines official e-commerce platform in China will present Longines complete collections and models to help customers to select their ideal watches, and a bracelet adjustment service before delivery so that the timepieces can be worn immediately. Online customer service is offered from 9 a.m. to 10 p.m. every day, and professional watch consultants will bring considerate and timely assistance to the customers.