April 10, 2017
The 2017 edition of the Longines FEI European Championships will be held from 21 to 27 August in the city of Gothenburg (Sweden) with events at the Ullevi Stadium, Heden Arena and Slottsskogen City Park. The Swiss watchmaker is associated with this event as the Title Partner, the Official Timekeeper and the Official Watch. Over 300 of Europe’s top equestrian riders and drivers will meet to compete for medals in Jumping, Dressage, Driving and Para-Equestrian Dressage. Competitors and horses from around thirty countries will be involved in the championships. Juan-Carlos Capelli, Vice President and Head of International Marketing, comments: “We are supporting equestrian sports on a long term basis and are associated with many of its disciplines, such as racing, jumping, endurance, eventing, dressage and driving. Our new partnership with the Longines FEI European Championships as Title Partner corresponds to our further and continuous commitment to these sports. We will serve with great pride as the Official Timekeeper of these 7-day championships and also grant an elegant Longines timepiece to the best athletes in order to celebrate their sports achievement. Finally, the spectators in Gothenburg will get the opportunity to discover the Official Watch, which we are presenting for this major event.” “We are really proud to be able to present Longines as Title Partner for the event”, says Johan Pagerup, sponsorship manager for the Longines FEI European Championships in Gothenburg 2017. “Longines is an excellent partner and have long experience from world class equestrian sport. They will also be Time keeping partner for the event. With three different venues in the city centre this is an extensive part of our agreement”. As part of its partnership with the FEI, Longines is lending its name to the FEI world ranking for riders: the Longines Rankings. The brand is the Official Partner of the three indoor series (the Western European, Chinese and North American Leagues) and the Final of the Longines FEI World CupTM Jumping, as well as the outdoor series and the Final of the FEI Nations CupTM Jumping. Longines’ passion for equestrian sports dates back to more than a century, when the watchmaker produced a chronograph in 1878, which would become three years later the preferred time measuring tool of judges and amateurs at New York’s racetracks. In 1912, the brand partnered for the first time an international jumping event. Since then, it has also been involved in eventing, endurance, driving and dressage. It has been associated with international equestrian institutions, as well as world renowned events, races and competitions, as the Official Partner, Timekeeper and Watch. Elegance, Performance and Tradition are values that both equestrian sports and Longines share, which strengthen the profound bounds that the brand has been developing with the equestrian world.