Skip to main navigation Skip to content

Longines celebrates Shanghai New World Boutique reopening with Ambassador of Elegance Zhao Liying



On Thursday, June 18th, Longines celebrated the reopening of its Shanghai New World Boutique with the presence of its Ambassador of Elegance, the Chinese actress Zhao Liying.   


Located in the Shanghai New World department store, the renewed Longines Boutique spreads across 73 square meters and displays a large selection of timepieces, including the most iconic watches of the brand as well as its latest models.


On that occasion, the watchmaker and its Ambassador also unveiled an exhibition on the new Longines DolceVita collection, held next to the brand’s Boutique. Characterised by its rectangular case, the Longines DolceVita collection has grown over the years without ever losing its identity, inspired by the Italian sweet life. Zhao Liying took this opportunity to share her thoughts about the line: “I really love the interchangeable coloured straps, it allows to personalise your watch to suit different occasions or styles. The Longines DolceVita watches perfectly translate the elegance of each woman.”


The Longines Boutique is located at Shanghai New World Store, 1F No. 2-68 W. Nanjing Rd. Shanghai. Also held at the Shanghai New World Department Store, the Longines DolceVita exhibition is taking place from June 16-28.

Longines; Shanghai; New World Boutique reopening; Ambassador of Elegance Zhao Liying