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Longines unveils a new Boutique in Xi’an



On Thursday, December 5, Swiss watch brand Longines celebrated the opening of its new Boutique in Xi’an, China. To the delight of watches aficionados, the store spreads across 56 square meters and displays a large selection of Longines timepieces.


Numerous guests attended the event, including Chinese actress Kan Qing Zi. Following the ribbon cutting ceremony, the attendees were invited to discover Longines’ elegant Boutique and watches, as well as a giant Christmas tree adorned in the colors of the brand for the festive season.

During the opening ceremony, the winged hourglass brand was proud to highlight a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.


The new Longines Boutique is located on No. 261, Chang’an North Road, Beilin District, Xi'an, Shaanxi, China

Longines; new Boutique; Xi’an; 2019