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The Longines Avigation Watch Type A-7 1935; Heritage; July 2020
2020-07-21
Corporativo
De volta ao básico com The Longines Avigation Watch Type A-7 1935

O The Longines Avigation Watch Type A-7 1935, presta homenagem aos melhores momentos da aviação. A Longines tem sido associada ao universo aeronáutico e aos seus pioneiros desde o início do século XX. Para este novo relógio, a marca inspirou-se num modelo encomendado pela Força Aérea dos EUA em 1935. Foi designado como "Tipo A-7" pelo Exército dos EUA para que pudesse ser usado pelos seus pilotos, o relógio teve que atender a especificações extremamente rigorosas em termos de estética, durabilidade e precisão.

 

Fiel ao modelo original, a nova versão do The Longines Avigation Watch Type A-7 1935, destaca-se pelo seu mostrador preto deslocado 40 ° para a direita. A orientação específica do mostrador permitiu aos pilotos ler os índices sem ter que soltar as mãos do controlo do avião.

 

Para facilitar o manuseio do relógio no ar - mesmo usando luvas - a coroa canelada localizada às 12 horas permitia o controle das diferentes funções do cronógrafo: ligar, parar e redefinir, simplesmente pressionando o botão. Hoje, o relógio Longines Aviation Watch Tipo A-7 1935 adota esse design exclusivo.

 

A sua caixa de aço inoxidável com um diâmetro de 41,00 mm abriga um movimento cronógrafo de roda de colunas (L788.2) desenvolvido exclusivamente para a Longines.

 

Adotando as especificações do modelo histórico, o mostrador preto fosco adornado com grandes algarismos arábicos e uma escala tipo “caminho de ferro” garante uma legibilidade ideal. Esta composição discreta é decorada com elegantes ponteiros tipo "catedral" revestidos com Super-LumiNova®.

 

Apresentado com uma pulseira de couro castanho, este novo modelo de The Longines Avigation Watch Type A-7 1935 complementa uma versão de mostrador lacado branco lançado em 2016.

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New Longines Family Member, Bryan Balsiger
2020-07-08
Saltos de obstáculos
The young Swiss prodigy of show jumping Bryan Balsiger joins the Longines Family

The Swiss watchmaking brand Longines is proud to announce that the young prodigy of show jumping Bryan Balsiger joins the Longines Family as a Friend of the Brand.

 

Born into a family of riders who runs an equestrian centre in Corcelles, Switzerland where he grew up, horse riding seemed an obvious choice for Bryan who took up the reins for the first time when he was just 5 years old. Having discovered a real source of inspiration from his family, today alongside his father who is also his trainer, Bryan is developing his career.

 

At the young age of 23, the talented rider already has an impressive track record of victories. After becoming the European Young Riders champion in 2017 in Samorin, Slovakia, he made his debut in the Elite category in 2018 and claimed victory at the Swiss Championship in Humlikon. He then joined the Swiss team the same year and took part in the Final of the Longines FEI Jumping Nations CupTM in Barcelona. The following year with the same team he won one of the qualifying stages of this competition in La Baule before achieving a memorable victory on Clouzot de Lassus at the Longines FEI Jumping World Cup™ in Oslo. These excellent results also allowed him to enter the Top 100 best riders of the Longines Rankings and qualify for prestigious Final of the Longines FEI Jumping World Cup™ in Las Vegas, which unfortunately was unable to take place this spring. 

 

Bryan Balsiger comments: “I’m really proud to join the Longines Family. I am honoured to be associated with this brand, which is a major player in equestrian sports and an emblematic company in the region where I grew up. I’ll make sure to proudly represent Longines with its values of performance and precision that are essential to my life as an athlete.”   
 

Longines and equestrian sports

 

The winged hourglass brand’s passion for the equestrian world dates back to 1869 with the release of its first pocket watch to feature a horse head. In 1912, the brand became involved with an international show-jumping competition in Portugal and almost a century later, in 2013, it became the first Fédération Equestre Internationale’s (FEI) Top Partner and Official Timekeeper. Today, Longines’ commitment to equestrian sports includes show jumping, dressage, combined driving, eventing and horse-racing events.

 
 
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Prix de Diane Longines 2020
2020-07-06
Corrida de cavalos
Fancy Blue is the new queen of the Prix de Diane Longines

The 171st edition of the Prix de Diane Longines held at the idyllic Chantilly racecourse on July 5th 2020, saw the triumph of Fancy Blue ridden by Pierre-Charles Boudot. The French jockey claimed victory for the second consecutive year as he already took first place in 2019 with Channel. Second place was taken by Alpine Star and Stéphane Pasquier followed by Peaceful ridden by James Anthony Heffernan. The three winning fillies have one thing in common, all three are trained in Ireland.

As the Title Partner and Official Timekeeper of the event, Longines was proud to celebrate Fancy Blue’s performance by granting her owners, trainer and jockey with elegant timepieces.


The Official Watch of the 2020 Prix de Diane Longines

This edition of the Prix de Diane Longines was also an occasion for the brand to highlight the Longines DolceVita collection. Since its creation in 1997, this line has been an ode to the Italian sweet life. Soft and bright, warm and glamorous, like relaxing deep in thought on the terrace of a village square, strolling through the side streets of Rome, or enjoying a charming seaside respite. Inspired by a model from the 1920s and characterized by its rectangular case, this collection has grown over the years without ever losing its identity.

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